2017 will mark 20 years working as a creative in advertising. Holy sh*t! I know how to pull all-nighters for ideas that are worth it and then look on fleek for the client dog and pony show.

And can we stop and laugh at how much the industry has changed? Raise your hand if you remember the days when we could fly business class to exotic destinations to shoot a :30 for just under 800k. And Nobu-catered edit suites? ... Now we get a locker and a bologna sandwich.

But you know what? None of that matters. Not the low budgets or the lack of private space or any number of changes we've seen. What matters is what's always mattered: that jaw-dropping, sun-parting-from-the-clouds idea. I love it. It's my drug of choice.

I also really dig Halloween and motorcycles.