Lumineux® was 30 million in sales when I joined in 2021 and only available DTC. Today they are at 75 million and well on their way to 100 with products on shelves nationwide and in Europe. I was tasked with revamping the brand’s visual identity (everything from packaging to video / broadcast) and I helped usher the brand from startup to a major player in the oral care category. Below is a small cross section of my past 3 years.
PACKAGING REDESIGN
SOCIAL
